Good play makes the world a better place

Toys that trigger more than giggles

Times have changed, but the way kids learn and develop remains the same. That’s why our toys come with clean, simple designs that spark children’s creativity and imagination. All while encouraging and supporting each stage of their development.

Discover our thinking

We’ve got instruments for an entire band

Our range of musical instruments allow young composers to explore the magic of music in the best possible way. From drum to xylophone, shaking to the rhythm has never been more fun.

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Providing decades of unconditional love

This friendly buddy has been training children’s motor skills since 1958. With an ability to follow children wherever they go, this loyal dachshund has become one of our most beloved toys.

See the DNA of our Dachshund

Possibly the world’s most expansive railway system

Our railway range has always been one of our most popular collections and includes everything a budding railway engineer could possibly need.

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