Go Back

Press release

In view of the choice of baby carriage made by the Swedish Crown Princess Couple

Pram happy harmony navy

We have received many questions since the Swedish Crown Princess Couple chose a pram from the BRIO Baby range. We would therefore like to take this opportunity to congratulate the Crown Princess Couple and at the same time inform them about the pram they have chosen.

“BRIO is naturally both proud and happy that the Crown Princess Couple have chosen to buy and use a pram from BRIO. This is a choice they made themselves without any influence from us in the same way that the Crown Princess’ parents chose to let her lie in a BRIO baby carriage when she herself was a baby”, says Håkan Johansson, the managing director of BRIO Baby.

The baby carriage that the Crown Princess Couple have chosen to use is a pram of the type BRIO Happy. The BRIO Happy is a classic pram model, which is practical, comfortable and ergonomic to push. The 2012 model of the BRIO Happy comes in a choice of 11 different colours.

“The by far and away most popular colour of Happy is black, but the Crown Princess Couple have a navy blue pram which is not included in our regular range. The development department of BRIO Baby produced this design with quilted navy blur textiles especially for the Crown Princess Couple without knowing whether they would choose to use it”, says Håkan Johansson.

Crown Princess Victoria's pram

For further information, please contact: Håkan Johansson, managing director BRIO Baby
Email: hakan.johansson@brio.net
Telephone: +46 479 190 00