Product releases from BRIO – celebrating 130 years of never growing old
A 130th birthday calls for music, exciting trips and celebrations. It is fitting that BRIO’s product releases for spring 2014 contains playful musical instruments for toddlers, a safari theme for Railways and a small horse with a long history. To top things off – from 2014 all BRIO’s wooden toys will be made from FSC certified wood.
Musical instruments for toddlers
What made that sound and how do I do it again? Toddlers aged 9–18 months are into cause and effect play and love to create different sounds. That is why BRIO is introducing three new musical instruments this spring: a drum, a xylophone, and musical shakers. Each of the instruments has been specifically tailored for the age group.
– We wanted to create beautiful instruments that children can grow and learn from. Even the shakers are designed to have a higher and a lower pitch sound. There is an element of magic in feeling and hearing the combination of the wood and plastic. There is a substance, it’s not just light or dark, soft or hard, says Michael Heun, Head of Product Development at BRIO.
Welcome to the jungle
BRIO is revisiting one of its most popular themes this spring when Railway is updated with a new Safari theme. The new sets take the Railway to a colourful world with giraffes, zebras and lions.
– It’s a new world full of surprises and opportunities for exploration. For example there’s a monkey in a tree when you drive the train past it steals the food from the train, says Michael Heun.
Builder construction set
BRIO is loved by children for its open-ended play systems. Parts can be combined in endless variations and the child is in control of the story telling. The new Builder box is packed with infinite new construction possibilities, at the same time being a fun way to practice hand/eye coordination and creative idea construction.
The pull along horse is inspired by the Osby horse, the first toy ever made by BRIO. It is made especially to commemorate BRIO’s 130th birthday. A timeless celebration to playfulness and great workmanship.
Made from FSC certified wood
From January 1st 2014, all BRIO’s wooden toys will be made from FSC certified wood. The FSC (Forest Stewardship Council) is a not-for-profit organisation that safeguards, monitors and encourages sustainable forest management. The FSC certification means that all the wood BRIO use is traceable and that it originates from responsibly managed forests. It guarantees that the raw materials do not come from illegal logging sources.
For further information and enquiries, please contact:
Marcus McKinley, PR Manager
Tel. +46 709 205 204