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Press release

BRIO takes the lead in the FSC® labelling of wooden toys


Since January 1st, 2014 all of BRIO's wooden products are manufactured using FSC® certified wood. The Swedish toy company is among the first within the toy industry to take such a holistic approach to production. For BRIO, labelling is a way of ensuring that children will also have the opportunity to enjoy both the forest and wooden toys in the future.

"Our need for wood presupposes an insight into the significance that we must preserve the world's forests and take a long-term responsibility for the forestry.

Therefore, we have chosen to FSC® certify all our wooden toys." says Göran Kullberg who is CSR and Head of Quality at BRIO.

FSCFSC® (Forest Stewardship Council®) is a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide. FSC certification provides credibility and the assurance that BRIO is using raw material that comes from well managed forests, that no illegal timber has been used and that the production of toys abides to international labour law standards.

“To FSC®, it means a lot that an industry leader such as BRIO has made a commitment
to source responsibly. By being visible on a product that is found in the daily lives of
so many families and children we are able to spread our important message." says
Marcelle Peuckert, Business Development Director from FSC International.

BRIO primarily uses beech-wood from Central Europe. The FSC® certification means
that all wood used in the products is traceable and has its origins from responsible

“A FSC® label shows that you contribute to forest preservation so that people, now and
in the future, are able to enjoy forests and wooden toys. Because of this, BRIO is a
brand that you as a parent can have great confidence in.“ says Marcelle Peuckert.

About Brio
For over a century our driving force has been to spread joy among children around
the world. We want to create happy childhood memories where the imagination is
allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, highquality
and well-designed wooden toys that give children a safe and fun play
experience. The company was founded in 1884 and is a part of the BRIO Group,
which is represented in over 20 countries. For more information, please visit

About FSC®
The Forest Stewardship Council® (FSC®) is an independent non-governmental
organization that promotes environmentally sound, socially beneficial, and
economically prosperous management of the world’s forests. FSC® sets standards by
which forests are certified, offering credible verification to people who are buying
wood and wood products. Currently more than 181 million hectares and 27,000
companies are certified to FSC® standards worldwide. For more information visit

For further information:
Francisca Kertzscher, Marketing Manager BRIO AB +46 702 01 53 97
Göran Kullberg, CSR and Head of Quality BRIO AB +46 706 84 43 95
Lina Bergström, Director/ FSC Sweden, +46 18 141526
Marcelle Peuckert, Business Development Director,
FSC International +49 (0)228 367 66-44

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