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Press release

Fall product release – BRIO offers a breathtaking ride to new destinations.

BRIO’s product releases for fall 2014 are guaranteed to give you butterflies in the stomach. An exhilarating roller coaster and a lighthouse that spreads light at the sea, are two exciting new destinations for BRIO’s railway line. A newly-designed rocking horse takes us galloping back in time and reminds us of the Swedish toy company’s 130-year history.

Strap yourselves in and hold on tight!
Make sure that the safety bar is firmly in place before the wagon is slowly raised by lift to the top of BRIO’s new roller coaster. Take a deep breath and see the wagon swoosh down the tracks and back to the lift again. And, of course, the experience wouldn’t be complete without a ”You must be this tall” sign.

”The roller coaster stimulates our senses and triggers our curiosity to explore and feelings of joy and laughter. It combines action and play whilst, at the same time, safety is always given the highest priority. These are characteristics which are typical of BRIO and our work, and have been so throughout our long history,” says Michael Heun, Product Development Manager at BRIO.

A guiding light in the darkness of fall
During the fall of 2014, take the train out to the harbour and prepare for an exciting day out at sea. Let the blinking light from the new lighthouse safely guide our new ferry home. The ferry is equipped with both sound and light so sound the foghorn’s warning signal when you approach the harbour. To be on the safe side, there is also a lifebuoy on the quay.

”The lighthouse is an important landmark which will help to make the story complete. The familiar shining light from the lighthouse provides the child with an opportunity to recreate an image from reality. This type of authentic play is the foundation for the type of storytelling role play that strengthens children in their development,” says Michael Heun.

The return of a historic horse
The newly-designed rocking horse takes its inspiration from the Osby Horse from 1907; the first toy that BRIO ever sold. It is made of solid wood and is perfect for helping children develop their sense of balance. This rocking horse is specially produced in order to celebrate BRIO’s 130th anniversary, a timeless tribute to playfulness and craftsmanship.

Made of FSC®-certified wood
From January 1, 2014, all BRIO’s wooden toys will be made from FSC certified wood. The FSC (Forest Stewardship Council®) is a not-for-profit organisation that safeguards, monitors and encourages sustainable forest management. FSC certification means that all the wood we use at BRIO is traceable and originate from responsible forestry. It ensures that the raw material does not come from illegal logging.

For further information, please contact:

Fia Rasmusson, Brand Manager
Tel. +46 073 644 90 63
E-mail: press@brio.net

Download high resolution pictures here

About BRIO
For over a century, our driving force has been to spread joy among children around the world. We want to create happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, high-quality and well-designed wooden toys that give children a safe and fun play experience. The company was founded in 1884 and is represented in over 20 countries. For more information, please visit www.brio.net