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Press release

BRIO product releases – a trainload of sparkling news

BRIO 30422 Rattle Kit

30422 Rattle Kit

131 years young, the creative vision lives on as a guiding light for the years to come. This spring BRIO presents a trainload of sparkling news. An infant range for the youngest ones to chew on, rainbow coloured railway series and a special Birthday Train for the most important festivities, are just some of the magic on board.

The joy of the first BRIO toy
Small enough for tiny hands, large enough to make a big impression! A new range of educational infant products, specifically tailored for 0-12 month’s, will be launched this spring. A Rattle Kit and a Teething Ring are some of the new products that inspire young minds and create happy childhood memories.

Meet the Minis!BRIO Minis
BRIO will also launch a new range of the iconic Push alongs. Say hello to the Minis! The new mini-friends are small editions of the Caterpillar, Ant and Bumblebee Pull alongs. Just push them along the floor and watch the Mini’s move around!
– At the age of 0-3, children are full of emotions. This is a period of intense development and children learn to talk, use their body and express emotions. Toys and play help children communicate, says Michael Heun, Head of Product Development at BRIO.

Colourful news for curious train drivers
It is time for the youngest train drivers to track down some new fun! Therefore, BRIO introduces a new edition of My First Railway for children aged from 18 months and up. With this playful train there are more things to explore than just the tracks ahead. Take the train to this new and rainbow-coloured introduction to the Railway world.

– Development starts with the basics. Kids see primary colours clearest, so My First Railway is made with a pleasing palette to match this, says Michael Heun, Head of Product Development at BRIO.

All aboard the partytrain!
Today is not an ordinary day, because today is your special day! Another colourful edition to the railway series is the special edition BRIO Birthday Train. The partytrain is the perfect gift for any celebration. The festive, magnetic loads can be loaded on and off the train.

FSC® certified toys
As of 2014, all of our wooden toys are made from FSC certified wood. The FSC (Forest Stewardship Council®) is a not-for-profit organization that safeguards, monitors and encourages sustainable forest management. FSC certification means that all wood we use at BRIO is traceable and originates from responsible forestry. It ensures that our raw material does not come from illegal logging. An FSC certification also represents an ongoing effort to improve forest workers’ conditions.
BRIO 33818 Birthday Train
Further information
For further information and enquiries, please contact:
Fia Rasmusson, Brand Manager BRIO AB
+46 736 44 90 63

About BRIO
For over a century, our driving force has been to spread joy among children around the world. We want to create happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, high-quality and well-designed wooden toys that give children a safe and fun play experience. The company was founded in 1884 and is represented in over 20 countries. For more information, please visit www.brio.net.