Press release
Every BRIO toy is designed to be fun to play with, bring joy and spark different development stages for children. This year, we have something smashing for the youngest ones and a new character based concept for toddlers: My Home Town. If that’s not enough, we also celebrate the openings of our brand new Police Station and Veterinary Clinic in BRIO World.
Three times the fun
For a toddler, what can be more fun than pounding a ball into a bucket? Pounding three balls with different colours, weights and sounds of course! Toss them into the bucket then watch and listen as they randomly roll out through the three openings. Catch them! And then we’ll do it all again!
Character play in My Home Town 
In the spring, we will be adding new vehicles; Ambulance, Fire Truck and Police Motorcycle. All of them come with both lights and sounds. For the fall season, we leave the city centre to visit the farm. The farmer’s two-storey Country House in combined materials, wood and plastic, is made to encourage character play. The set includes two characters, a cat, ladder, bed, table, white fence and a water pump and bucket. All of the My Home Town toys combine traditional design with modern features and are fully loaded with play value.
BRIO World grows with a Police Station and a Veterinary ClinicSay hello to our SMART Engine!
Fun? Yes, it is! Children love to play with functions and actions, and with our new SMART Tech concept they get the opportunity to increase the play value in BRIO World and feel that they are in charge of the active play experience.
The SMART Engine is a new innovation that increases involvement in the play by using Radio Frequency Identity (RFID) technology. The battery-operated SMART Engine carries the central intelligence, receiving and sending commands from other SMART enabled BRIO items. As the train passes under SMART Tech Action Tunnels or rolls through destinations like the SMART Washing Station, it reads signals and automatically reacts with programmed actions, lights and sounds.
“With this concept, we wanted to activate and empower the child through decisions. The child is always in control, deciding whether the engine should keep going, stop, or continue in the reverse direction. All of the SMART Tech tunnels and destinations have different actions, and can be placed and rearranged any way you want along the tracks for new exciting play situations”, says Michael Heun, Head of Product Development.
About BRIO
For over a century, our driving force has been to spread joy among children around the world. We want to create happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, high-quality and well-designed wooden toys that give children a safe and fun play experience. The company was founded in 1884 and is represented in over 30 countries. For more information, please visit www.brio.net
Download all high resolution picture at:
www.brio.net/About_BRIO/PressRoom/
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Further information
For further information and enquiries,
please contact:
Fia Rasmusson, Brand Manager BRIO AB
+46 736 44 90 63